Organisational philosophies : mission, vision and values statements - introductory thoughts

Abstract

The role of virtues in general decision-making is not only relevant to people and their lives, but also to business decisions. Organisations often state the values which guide their behaviour and make these accessible to external stakeholders through mission, vision and values statements. This paper presents introductory thoughts on the values statements adopted by largely UK-based organisations, some international, across a range of industries with a particular focus on the differences in approaches to mission, vision and values statements, the role such statements play in public relations and the impact of the linguistic content.