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Recruitment strategies for engaging members of the Pakistani community: overcoming gender differences and generational gaps beyond work and education

Kokab, Farina (2014) Recruitment strategies for engaging members of the Pakistani community: overcoming gender differences and generational gaps beyond work and education. In: University of Birmingham Graduate School Research Poster Conference 2014, 10th June 2014, University of Birmingham. (Unpublished)

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Cardiovascular disease (CVD) is one of the primary causes of mortality in the South Asian population. The Pakistani community have an elevated risk of developing it and other associated illnesses. Individual health is a consequence of personal lifestyle and social-networks influenced by socioeconomic and cultural environments. These social-networks can act as a resource for information and support, or social capital.

How does perceived social capital affect members of the Pakistani community when determining lifestyle choices related to CVD prevention?

Recruitment included: posters, social media, word of mouth (snow-balling), contacting 3rd sector organisations and advertising in community centres and business districts. Forty-two interviews were carried out (22 women, 20 men aged 18-70 years) from an array of occupational backgrounds (students, unemployed, consultant surgeons, taxi drivers, teacher, retail assistant etc.).

Results and Conclusions
Preliminary findings indicate informal networks and advertising mediums act as an effective platform for engaging with populations traditionally interpreted as “hard to reach”. Culturally sensitive materials can facilitate the data collection process as participants build confidence and rapport with the researcher to discuss lifestyle choices at length.

Type of Work:Conference or Workshop Item (Poster)
School/Faculty:Colleges (2008 onwards) > College of Medical & Dental Sciences
Department:School of Health and Population Sciences
Additional Information:

Research Supervisors: Dr Paramjit Gill and Professor Sheila Greenfield

Date:June 2014
Series/Collection Name:Prizewinners from the Graduate School Research Poster Conference 2014
Subjects:H Social Sciences > HT Communities. Classes. Races
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
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Copyright Status:This poster is copyright of the author and/or third parties. The intellectual property rights in respect of this work are as defined by The Copyright Designs and Patents Act 1988 or as modified by any successor legislation. Any use made of information contained in this poster must be in accordance with that legislation and must be properly acknowledged.
Copyright Holders:The Author
ID Code:1919

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