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Terraforming tech city: place branding and spatial imaginaries in inner East London

Nathan, Max and Vandore, Emma and Voss, Georgina (2015) Terraforming tech city: place branding and spatial imaginaries in inner East London. Discussion Paper. University of Birmingham, Birmingham, UK.

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This paper performs a mixed-methods analysis of place-branding strategies developed in the ‘Tech City’ cluster initiative in Inner East London, drawing on ethnographic material, semi-structured interviews and visual content. Using Jessop’s concept of the spatial imaginary, we explore key foundational geographies, trace the emergence of the ‘Silicon Roundabout’ and Tech City concepts between 2008 and 2014, then discuss Tech City’s governance and progress, highlighting both day-to-day challenges and more basic tensions. We contrast this experience with that of ‘Here East’, a new regeneration space across the city in the Olympic Park.

Type of Work:Monograph (Discussion Paper)
School/Faculty:Colleges (2008 onwards) > College of Social Sciences
Number of Pages:38
Department:Birmingham Business School
Date:22 December 2015
Series/Collection Name:Birmingham Business School Discussion Paper Series
Keywords:cities, clusters, spatial imaginaries, place branding, economic development, urban governance
Subjects:G Geography. Anthropology. Recreation > G Geography (General)
H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Copyright Status:This discussion paper is copyright of the University and the author. In addition, parts of the paper may feature content whose copyright is owned by a third party, but which has been used either by permission or under the Fair Dealing provisions. The intellectual property rights in respect of this work are as defined by the terms of any licence that is attached to the paper. Where no licence is associated with the work, any subsequent use is subject to the terms of The Copyright Designs and Patents Act 1988 (or as modified by any successor legislation). Any reproduction of the whole or part of this paper must be in accordance with the licence or the Act (whichever is applicable) and must be properly acknowledged. For non-commercial research and for private study purposes, copies of the paper may be made/distributed and quotations used with due attribution. Commercial distribution or reproduction in any format is prohibited without the permission of the copyright holders.
Copyright Holders:The Authors and the University of Birmingham
ID Code:2098

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