Case Studies of Young People’s Health-Related Uses of Social Media - "Peer Endorsement"

Abstract

These case studies demonstrate the varying ways young people use social media and the impacts of this behaviour on their health and wellbeing. The case studies are based on evidence generated with 1296 young people who worked with us to communicate their experiences of social media. This work was supported by the Wellcome Trust [201601/Z/16/Z]

The case studies are relevant to adults who have a responsibility for young people’s health and wellbeing. If you would like to use these videos in your professional organisation or would like more information about the project please contact Dr Victoria Goodyear (v.a.goodyear@bham.ac.uk).

Peer Endoresement
This case study shows how likes are positioned as a form of endorsement, and how likes have a strong influence on young people’s engagement with health-related material and their health-related understandings and behaviours.